Ever wondered what goes into keeping our online stores running smoothly? From visuals and product pages to behind-the-scenes improvements, our ecommerce specialist Russel plays a huge role in how customers experience Peacock Salt online. Today we’re taking a look at a day in the life of Russel in his own words.

What You’d See Day-to-Day

“If you were a fly on the wall, you’d see me managing all things ecommerce — keeping an eye on our online stores, updating product listings, checking stock levels, and making sure everything looks and functions as it should. I might be coordinating with developers on website improvements, editing product images or videos, or reviewing sales data to spot trends and opportunities.”

What the Role Involves

“My role covers every aspect of our ecommerce operations. That includes maintaining and improving our websites, managing product listings, monitoring stock, and ensuring our online presence stays up to date and engaging.

I also work on the creative side — editing images, producing videos, and refining content so that our products are presented in the best possible way.”

What You Might Not Realise

“A lot of my work happens behind the scenes — creating and refining the visual and creative assets that support our online stores, and coordinating with developers to make sure everything runs smoothly. It’s the kind of detailed work that might go unnoticed day-to-day, but it’s essential for keeping our websites running efficiently and providing a great experience for customers.”

Highlights of the Job

“My favourite part of the job is the variety. There’s always something new to learn, whether it’s testing a new tool, improving a process, or finding creative ways to enhance the customer experience. I really enjoy that mix of technical problem-solving and creative work.”

This is just one example of the many roles that keep Peacock Salt moving forward — from logistics and operations right through to the digital experience our customers see online.
Keep an eye out for the next feature in our Day in the Life series as we spotlight more of the people behind the brand.